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Award-winning strategic leader with 20+ years of experience in insight-driven marketing strategy and brand storytelling.

Offering a breadth and depth of experience that not only crosses major categories on top global brands, but also spans disciplines from the beginning to end of the consumer journey. 


I trust my gut, validate with data, operate with agility, and am never satisfied with "good enough." 

PROFESSIONAL HISTORY

SVP, STRATEGY

2019 - today

Head of Agency's  Strategy Practice. Responsible for building and guiding the vision for the Saatchi & Saatchi X strategy, data & analytics offering, collaborating with clients and agency partners across disciplines to ensure vision is put into practice via marketing plans and recommendations that drive tangible results.

ASSOCIATE DIRECTOR, MARKETING,
SUNDANCE INSTITUTE

2019-2021

Brand and Communications Strategy for the nonprofit Sundance Film Festival, Sundance Institute artist programs, and Collab online learning platform. Responsible for marketing plan development and execution including branding and identity, messaging strategy, advertising and media, publishing, and audience experience.

SVP, STRATEGIC PLANNING, TPN

2014 - 2019

Leadership. Insights and Activation. Brand Positioning and Advertising. Omnichannel Planning. Business Development.
Brands: Hershey's, Clorox, Danone, Gatorade, Women's Sports Foundation

PLANNING DIRECTOR, ARC WW / LEO BURNETT

2012 - 2014

Brand Marketing. Cross-Functional Integration. Retail Go-To-Market. Global Extension. Store-Back Activation.
Brands: Pantene, Herbal Essences, Vidal Sassoon

STRATEGY DIRECTOR, OLOGIE

2011 - 2012

Brand Strategy. Positioning. Architecture. Essence and Character. Messaging Strategy. Qualitative Research.
Brands: for-profit and non-profit client portfolio including Cardinal Health, Nationwide Insurance, UC Berkeley, Fordham University

ACCOUNT DIRECTOR, RYAN PARTNERSHIP

2003 - 2010

Trajectory from Assistant Account Executive to Account Director. 
Brands: Ziploc, Saran Wrap, Edge & Skintimate, Stouffer's, White Castle

WORK

A few of my favorites.

CHAMPIONING THE ARTS

Sundance Institute

Committed to uncovering, supporting, and motivating global independent film and media creators, marketing for the Institute exposed audiences to its latest projects and its programs, including the world-renowned Sundance Film Festival.

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BRAND STRATEGY

Fordham University

The Fordham name is prestigious, but this rebranding approach for the School of Professional and Contunuing Studies underscores that it’s also accessible for adult students. We focused on demonstrating the recognition and academic credit PCS gives for the lives they’ve already lived while inspiring them to take the next big step to finish their degree. This helps students envision continuing their life stories there and all the possibilities that await them.

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BRAND POSITIONING & ADVERTISING

Thomas'

As the lead brand agency, we were tasked with modernizing Thomas’ English Muffins to attract new and younger households with a relevant and distinctive campaign that focused on the key product POD, Nooks & Crannies, while still resonating with those who already know and love the brand.

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ENTERTAINMENT ALLIANCE

Pantene + Refinery 29

INSIGHT 

She thinks she has to sacrifice her health to look good.


STRATEGIC IDEA

Help her create a healthy relationship with her hair so she doesn’t have to make personal trade-offs for her style.

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MARKETING INNOVATION

Hershey's

INSIGHT

Going back to school is more than just being physically ready, it’s feeling emotionally and socially prepared to connect with others.

STRATEGIC IDEA

Use the Hershey's bar as a conduit for conversation, fostering kid-to-kid connections.

Hershey's Emoji Bar

RETAIL MARKETING

Toys"R"Us

INSIGHT

Kids love to shop at Toys"R"Us (43% ranked it #1), but their parents prefer Walmart (34%), Target (26%), or Amazon (19%)...especially when it comes to holiday shopping, typically done without the kids.

STRATEGIC IDEA

Re-engage parents with a total family experience that creates an emotional connection that gives them a compelling reason to turn to TRU for their holiday gift shopping. 

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INSIGHT CURATION

Feature Subtitle

With the intent of democratizing insights across the agency, we created a knowledge sharing platform to house and share intelligence about various channels, categories, audiences, and trends.

Insights Curation Tool

EDUCATION

MIAMI UNIVERSITY RICHARD T. FARMER SCHOOL OF BUSINESS
BS, MARKETING

1998 - 2002

Marketing Major

International Business Minor

Courses in branding, promotion, supply chain management, consumer behavior, market research, sales management and personal selling, imagination and creativity, problem solving skills, creating customer value, global marketing, and interactive media studies. Experiential international business study abroad program in London, Amsterdam, Paris, Geneva, Munich, and Barcelona.

OMNICOM UNIVERSITY ADVANCED MANAGEMENT PROGRAM

2015-2016

Omnicom University is considered one of the pre-eminent management development programs in the industry. Course format is based on the Harvard Business School case study method and is led by professors from HBS.

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